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Privacy Policy

Last updated: 8 November 2025

1. Introduction

Astral Automation Solutions Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website astralautomation.co.uk or engage with our services.

Company Details:
Astral Automation Solutions Ltd
Company Number: 16436877
Registered Office: 62 New Road, Rumney, Cardiff, Wales, CF3 3AB
Email: info@astralautomation.co.uk

We are registered with the Information Commissioner's Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information You Provide

When you contact us through our website or engage with our services, we may collect:

  • Name and professional title
  • Company name and position
  • Business email address
  • Telephone number
  • Information about your inquiry or interest in our services
  • Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Analytics data through PostHog and similar services

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To respond to your inquiries, provide information about our lab automation systems, and deliver our services
  • Business Communication: To send you relevant information about our products, services, and industry developments
  • Website Improvement: To analyze website usage and improve user experience
  • Legal Compliance: To comply with legal obligations and protect our legitimate business interests
  • Contract Performance: To fulfill our contractual obligations if you become a client
  • Marketing: With your consent, to send you marketing communications about our services

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., responding to inquiries, improving our services)
  • Contract: Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
  • Consent: You have given clear consent for us to process your personal data for specific purposes
  • Legal Obligation: Processing is necessary to comply with the law

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., email delivery, analytics, hosting)
  • Professional Advisors: Lawyers, accountants, and other professional advisors
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition
  • Legal Requirements: When required by law or to protect our rights and safety

We do not sell your personal data to third parties.

6. International Data Transfers

We primarily process data within the UK and EU. Where we transfer data outside the UK/EU, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions recognizing equivalent data protection standards
  • Other legally approved transfer mechanisms

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Employee training on data protection
  • Secure backup and disaster recovery procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Inquiry data: Up to 2 years after last contact
  • Client data: For the duration of the relationship plus 7 years for legal and accounting purposes
  • Marketing data: Until you withdraw consent or we determine it is no longer relevant
  • Analytics data: Typically aggregated and anonymized after 26 months

9. Your Rights

Under UK GDPR, you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another organization
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Right to Lodge a Complaint: Complain to the ICO if you believe your rights have been violated

To exercise any of these rights, please contact us at info@astralautomation.co.uk. We will respond within one month of your request.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. For detailed information about our use of cookies, please see our Cookie Notice.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our services are directed at businesses and professionals. We do not knowingly collect data from individuals under 18 years of age. If we become aware that we have collected data from a child, we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates when the policy was last revised. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: info@astralautomation.co.uk
Address: Astral Automation Solutions Ltd, 62 New Road, Rumney, Cardiff, Wales, CF3 3AB
ICO Registration: [Registration number to be added]

Supervisory Authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk